位於在上海徐家匯的BBDO大樓，近期邁入了Flare上海分公司的創立，這也是一家視頻資訊和製造企業。Flare最開始建立於2013年，首間辦公室位於英國倫敦，目前早已遍及全世界10個我國16座大城市。據新聞稿件發佈，Flare的日常任務是“讓BBDO取得成功涉足視頻內容製作行業，進而有效地達到BBDO服務專案的各知名品牌的短視頻內容要求”。

In bbdo’s excessive-upward thrust office towering over shanghai’s xujiahui district, the organization celebrated the hole of flare,an in-house video content creation and production branch-off. Flare, which first launched out of bbdo’s london workplace in 2013, is now in 16 towns and 10 nations.consistent with the official handout Flare’s task is “to take BBDO suffessfully into the promotional video Hong Kong content area; to efficiently deliver BBDO brands’ need for constant video content”.

在中國，廣告傳媒公司開設自個的短視頻資訊和製造企業，可謂是緊伴隨著國際性的浪潮，那樣才可以符合使用者針對短視頻資訊的極大要求。傳統式制做企業很有可能感覺因而收到了威協，但實際上廣告傳媒公司的意義並沒有要和她們搶飯碗，只是為了能達到視頻內容寫作的高要求，因此才專業開設內部制做企業。

The growth of in-house agency video content creation and production in China follows a worldwide trend, where agencies and makes alike try to stay up with consumers’ insatiable demand for video content and manage costs at an equivalent time. While traditional production companies may view this development as a threat to business as was common , current Greater China BBDO CEO Tze Kiat Tan made clear the creation and formalization of in-house production is more about agencies and makes trying to stay up with the high demand for video content instead of stealing outside production companies work.

Google上年的一份彙報表明，全世界各知名品牌每18.5分鐘就大會上傳一支視頻（CampaignLive）。那樣的效率也就代表並並不一定的宣傳片製作全是花了數百萬美元制做的頂瓜瓜的視頻廣告。可以迅速盈利又能不斷發展的低費用預算視頻，需要量是不可估量的。所以說，像BBDO那樣的大中型廣告傳媒公司創立自個的制做企業可謂是達到用戶需求的一條發展方向。

Last year a report done by Google found that the highest global brands upload a video every 18.5 minutes (Campaign Live). This suggests not every video produced may be a top-grade, million dollar budget TVC. The necessity for viral-video type production, rapid turn over, and lower budget video content is in demand. Creating an ‘in-agency’ production house perhaps then is sensible for giant and little agencies alike to satisfy these needs of the client.

如BBDO拓寬出Flare製作公司支系，大中型地區代理才可以跟上時尚潮流，才可以跟這些小而靈便的制做企業有一拼，市場細分通常必須一些新鮮的短視頻內容，這也是小公司的優點。

For a much bigger agency like BBDO, the expansion and consolidation of an in-house production company like Flare is probably even more important for them to remain relevant and compete with smaller and sometimes more nimble digital agencies, which are similarly proliferating to fill this niche need for constant and fresh video content.

黃耀榮被任職為Flare上海分公司責任人，除開他與另一名新加入成員，別的五個人都來自於BBDO上海創意與製作團隊。黃耀榮生在馬來西亞，而且在馬來西亞成長，他在紐約4A廣告公司擁有10很多年的工作經驗，先前曾出任紐約Vogue工作室首席設計師。Flare的開設初心是因為達到BBDO目前使用者的短視頻資訊制做要求，可是也會開發設計自身的顧客。大中華區公司文化傳媒主管PoiYu表明，她們早已和Neutrogena企業逐漸溝通交流，而先前，這個企業並並不是BBDO的原有顧客

Flare’s contemporary workforce of 7 are normally replants from bbdo’s shanghai creative and production crew, apart from the appointed head of flare’s shanghai workplace yeweng wong and another new hire.Wong is Malaysian born and raised, with over ten years experience performing at 4A agencies in ny and last held the position as Design Director at Vogue studios in ny . Flare’s initial purpose is to raised serve the video content needs of BBDO’s existing clients but it’ll also hunt down clients independently, and has already started talking with Neutrogena which isn’t a BBDO client, Greater China Corporate Communications Manager Poi Yu confirmed.

BBDO大中華區CEO陳子潔表明，“Flare不容易取代大家跟外界制做企業和製片人的協作”，反過來，“Flare要輔助BBDO的短視頻內容寫作，更強的融入用戶的要求”。

BBDO Greater China CEO Tze Kiat Tan expressed that “Flare won’t replace the relationships and work that BBDO does with outside production companies and directors”, rather she says “Flare is here to help and make BBDO’s video content creation better and more adaptable to its clients’ needs”.

視頻內容寫作市場需求日趨猛烈，良莠不齊，Flare精英團隊一方面擁有無可比擬的機遇，處於BBDO的庇護下，一方面又持續單獨探尋開發設計視頻資訊和制做，那樣才可以處於前沿。Flare上海開幕會儘管簡潔明瞭，可是卻充滿活力，濃濃的社會正能量，做為一家新成立公司，要想在中國獲得人的內心，這也是不可或缺的。

In an ever-cluttered and competitive video content market, the Flare team is trying to remain before the sport by uniquely positions itself inside the security net of a worldwide agency while pushing and exploring the boundaries as an independence video content and production company. Flare’s Shanghai party was brief but the space was crammed with youthful, positive energy, an honest sign for any start-up trying to win the hearts and minds of Chinese consumers.